Taco Bell's Newest Menu Item Is a First for the Chain

Taco Bell has always considered two dollars to be a significant pricing point. The business features a $2 burrito menu that has been enhanced with the addition of the Chicken Enchilada Burrito.

Taco Bell's Chicken Enchilada Burrito costs $2 and includes grilled chicken, seasoned rice, spicy red sauce, a 3-cheese mix and reduced-fat sour cream.

In various markets, the pricing may vary. A Chicken Enchilada Burrito contains 380 calories and may be personalized in hundreds of ways using the chain's app or website.

Taco Bell's Cravings Value menu contains items priced at $1 and $2.

This is significant since many McDonald's consumers have been dissatisfied with the company because its $1, $2, and $3 Value Menu does not include any $1 products in various areas.

Customers at Taco Bell may get the Cheesy Rollup, Cinnamon Twists, and the chain's new Strawberry Twists for $1.

Customers may now order a Cheesy Bean and Rice Burrito or a Fiesta Veggie Burrito for $2 in addition to the Chicken Enchilada Burrito.

"I'm thrilled to share more external recognition of Taco Bell's brand power and relevance with the inclusion of the brand on the Time 100 List of the World's Most Influential Companies."

"This category of one brand remains ever relevant by pushing boundaries, introducing and reintroducing exciting and craveable menu items, and being always part of the cultural moment and conversation." 

Taco Bell's worldwide system sales increased by 7% in the second quarter, with same-store sales increasing by 4% and unit sales increasing by 5%.

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